The 80:20 Rule, also known as the Pareto Principle, is a well-known business concept that states 80% of results often come from 20% of efforts or participants. In real estate, this principle is remarkably accurate: about 20% of real estate agents earn 80% of the commissions, while the majority close far fewer deals and generate significantly less income. Similarly, for most agents, 20% of their clients generate 80% of referrals, repeat business, and overall income.
But here’s the catch: if you are selling your home, would you settle for simply working with an average agent who may or may not be in that top 20%? At BestRealAgent.com, we believe you deserve even better. That’s why we don’t just stop at the 80:20 rule. We go further — to the 90:10 Rule.
Why the 90:10 Rule?
The difference between a top 20% agent and a top 10% agent can be massive. The very best real estate professionals — the top 10% — are consistently outperforming everyone else. They not only dominate their local markets in terms of sales volume, but they also demonstrate superior skills in communication, marketing, negotiation, and problem-solving.
At BestRealAgent.com, our mission is simple: to match you with one of these elite agents in your area. When it comes to selling one of your most valuable assets, you don’t want to leave the process to chance, a casual recommendation, or a friend who “has a license.” You want a proven expert. That’s where the 90:10 rule comes into play.
What Makes the Top 10% Different?
So, what separates the top 10% of agents from everyone else? Here are some of the key traits that define them:
1. They’re Excellent Communicators. Top producers know how to listen carefully, explain clearly, and keep clients informed at every stage. They always return phone calls and emails promptly. With them, you’ll never be left wondering what’s going on with your transaction.
2. These Agents Do Consistent Hard Work. Top 10% agents aren’t “part-time” players. They’re committed professionals who put in long hours, often seven days a week. They thrive on the hustle, and they love the business. Their work ethic is unmatched, which means they can deliver results faster and more efficiently.
3. They’re Aggressive Marketers. Unlike average agents who might just put a property on the MLS and wait, top producers actively market your home. They use advanced digital strategies, professional photography, staging, video tours, social media campaigns, and direct outreach to ensure your property gets maximum exposure. Their marketing efforts are strategic, scientific, and proven.
4. Top Agents Know the Inventory and the Neighborhoods. Top agents live and breathe their markets. They know every new listing, every price change, and every sale. They understand the nuances of neighborhoods — schools, amenities, and local trends — and use this knowledge to position your property effectively or help you find the right home at the right price.
5. They Spot Problems Before They Happen. Real estate transactions are complex, and unexpected issues often arise. The best agents have the experience to anticipate problems before they derail a deal. Whether it’s a financing hiccup, inspection issue, or contract snag, they know how to manage challenges quickly and keep your transaction on track.
Why Settling for Less Costs More
Choosing an average agent can be costly. Homes may sit on the market longer, sell for less than their potential value, or experience deal breakdowns due to poor negotiation or communication. In contrast, working with a top 10% agent significantly increases the chances of a smoother, faster, and more profitable sale.
Think about it: if your home is worth $500,000, the difference between selling at full market value versus even a small discount due to weak representation could cost you tens of thousands of dollars. A top agent doesn’t just earn their commission — they protect and maximize your equity. Choose BestRealAgent.com. You’ll get free access to how to sell your home for top dollar.
The BestRealAgent.com Advantage
At BestRealAgent.com, we’ve taken the guesswork out of choosing the right professional. Instead of leaving such an important decision up to chance or casual referrals, we hand-select from the top 10% of agents in every market. Our vetting process ensures that the agents we connect you with are proven top producers who consistently deliver results.
We believe that when you’re selling your home — your most valuable asset — you deserve nothing but the best. Forget the 80:20 rule. Embrace the 90:10 rule, and let us match you with an elite professional who will fight for your success.
Final Thought
Real estate is not a game of averages. It’s a business where performance, skill, and dedication matter. The 80:20 rule tells us that most of the business is concentrated in the hands of a few, but the 90:10 rule takes it a step further: the very best of the best deliver the lion’s share of results. Don’t settle for average when selling your home. Choose the top 10%. Choose proven expertise. Choose BestRealAgent.com.
